Jake -
Research on Xbox 360
Advertising Strategy
Will -
Research on PC
Examples of advertising
Jordan -
Research on PS3
Product description
Alex -
Research on wii
Wednesday, 11 April 2012
Wednesday, 28 March 2012
PS3 Research
PS3 Research
Sony play station 3 - is an seventh generation game console produced by sony computer entertainment its prime use is for playing ps3 games aswell as playing the older games aswell as dvd and blue ray which makes it one of the most advanced and favored among the younger generation between the age of 14 to 19 and in most cases even older.
In Modern times most consoles have an indicator of when the system is useless like when Xbox 360s are rendered useless the "red ring of death" shows the owner that it needs to be replaced or repaired but with PS3 it shows the yellow light of death which shows there is a system error or sorts and can make the console useless unless repaired or replaced.
After a year of the first PS3 being brought out there brought out over heatw slim version which has a small fan which can make it
In Modern times most consoles have an indicator of when the system is useless like when Xbox 360s are rendered useless the "red ring of death" shows the owner that it needs to be replaced or repaired but with PS3 it shows the yellow light of death which shows there is a system error or sorts and can make the console useless unless repaired or replaced.
After a year of the first PS3 being brought out there brought out over heatw slim version which has a small fan which can make it
Wii Research
The logo Wii is spelt with two lower case i's to represent two people together and to represent the Wii remote and nunchuck. The name Wii also sounds like "we" which was intended, Nintendo wants people to play this console together. It was originally going to be named "Revolution" but it was to long and to hard to pronounce in some cultures.
Marketing Strategy:
Nintendo did a series of adverts in North America (and online) that started on November 15 2006 and had a budget of 200million US dollars throughout the year. These productions were Nintendo's first broad-based advertising strategy, which show a variety of people playing the Wii, such as urban dwellers, country ranchers, grandparents and parents with their children.
Target Audience:
The Wii's target audience is pretty much everybody, anyone old enough to use a Wii remote and understand whats going on is targeted by the Wii. Even pensioners as old as 103 years old have been reported playing the Wii in the UK.
Where they advertise:
Nintendo have a bunch of adverts on the T.V and advertisements across the internet, mainly youtube.
Alot of adverts for the Wii dont actually focus so much on the Wii itself, they mostly advertise the games and extras you can get with the Wii and just show the logo at the end.
Additional information:
There we quite a few lawsuits against Nintendo when the Wii was first released,
PC Research
Alienware
Alienware is an american computer company that works for Dell. It mainly assembles third party components into desktops and laptops with custom enclosures. They also sell rebadged computer peripheralss, such as headsets, computer mice, monitors and keyboards. Their hardware has a distinctive sci-fi style, typically including decorative neon lights inside and outside the computers. Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila.
Starting in 2002, Dell considered buying alienware, but did not take any action until March 22, 2006, when it agreed to purchase the company. The new subsidiary maintained its autonomy in terms of design and marketing. However, Alienware's access to Dells supply chain, purchasing power, and economies of scale would lower its operating costs.
Alienware sells the very best gaming pc's to date, you can ither buy one set up for you, or you can customise what in your machine. Alienwares have a very nice design with some very cool features and lighting.
I tried applying the same bevel idea onto my text which alienware has used on the logo (image above) but I found it didnt look right on are text. Maybe because it was the wrong font, maybe colour, or it just didnt look right for the name.
Name Idea's
Phenom
Phoenix
Game Core
Logo research
This is the kind of style I chose in the end for are logo and poster. Although it is really simple I think it looks really cool and gives a good effect.
Alienware is an american computer company that works for Dell. It mainly assembles third party components into desktops and laptops with custom enclosures. They also sell rebadged computer peripheralss, such as headsets, computer mice, monitors and keyboards. Their hardware has a distinctive sci-fi style, typically including decorative neon lights inside and outside the computers. Alienware was founded in 1996 by Nelson Gonzalez and Alex Aguila.
Starting in 2002, Dell considered buying alienware, but did not take any action until March 22, 2006, when it agreed to purchase the company. The new subsidiary maintained its autonomy in terms of design and marketing. However, Alienware's access to Dells supply chain, purchasing power, and economies of scale would lower its operating costs.
Alienware sells the very best gaming pc's to date, you can ither buy one set up for you, or you can customise what in your machine. Alienwares have a very nice design with some very cool features and lighting.
I tried applying the same bevel idea onto my text which alienware has used on the logo (image above) but I found it didnt look right on are text. Maybe because it was the wrong font, maybe colour, or it just didnt look right for the name.
Name Idea's
Phenom
Phoenix
Game Core
Logo research
This is the kind of style I chose in the end for are logo and poster. Although it is really simple I think it looks really cool and gives a good effect.
xbox research
Logo
The Xbox logo is an iconic image specifically to the Xbox 360 console. The way that the logo doesn't even need text to allow you to know what the logo is for is a key marketing strategy. One way to create a successful logo is to make sure that the target audience instantly know that it is advertising the brand. In this case, the Xbox.
The design is simple and effective. The tag line for Xbox is "Jump in". The idea for this logo I think is that the dull and normal looking sphere has more inside. So it's like the Xbox is allowing you in. Also the fact that the gate way into the Xbox world is in fact an "x" shape. This gives the audience a visual connotations so that you can instantly related the logo with the brand.
Target Audience
The game's industry is one of the biggest insustries in the world. The reason fo rthis is because the range of people that can use and play games conole is extraordinary. For example, the way that some games are advertised can appeal to different age ranges. Therefore someone who is younger would prefer kids games rather than the hardcore shooters. However on the other end of the scale games can be played by anyone any age, there is something for everyone, giving you the biggest market to sell to. Games start to get played at the age of 3 and people have been know to play games with their grandchildren at ages of 50+.
Having said this knowing our target audience is key, for example. Do we want to make our console a family interactive game, like the Nintendo wii, or do we want to make it like the xbox and ps3, intended for the more serious gamer.
Marketing Strategy
There are 2 main points to the Xbox marketing strategy.
-Robust adaptive strategy implementation
-creating competitive advantage
The robust adaptive strategy basically means that Microsoft are constantly trying to improve the Xbox to meet the needs of it's users. for example, by increasing the GUI and making the main home section of the Xbox more accessible. One of the ways that they have done this is to now include apps. These apps consist of things like, Youtube, Netflix and Sky.
The competitive advantage means that Microsoft quickly figured out what makes the gaming industry so popular. And this was having a competitive system. The best selling game of all time, Call of Duty Modern Warfare revolutionised the way that people play online games. This games was easy to grasp and simple to play. This inspired other games such as Battlefield 3 which is one of the most top rated multiplayer shooters of today. Using this to their advantage, Xbox incorporate a system that means that you can play with your friends but at the same time, be playing against them by trying to beat highscores ect. This means that the natural competitive edge in gamers has been intensified and Xbox are not exploiting it, but just using it to their advantage.
Where they advertise
Being a games console, the main way that they get advertised is through other games. For example, at the end of a game advert, their is usually a little snippet that Xbox provides showing you their console. These adverts are usually on television. Other than the main ones, internet, Billboards ect. A good way that Xbox can advertise themselves is by getting exclusive rights to games. For example, when the first original Xbox was released they got a games design company to make a game that could only be made for Xbox. This game was Halo and is now a huge franchise. One more way that they advertise is offering exclusive deals to gamers. For example, when you pre ordered Battlefield 3 on Xbox you were able to get the new map packs for free when they became available. This is a good way to make sure that people buy the game on your console rather than others that you can play the same game on.
Description Of Product
GamerCORE - our product gives the buyer the latest state of the art gaming experience with online bonuses such as free internet access eg, Facebook, youtube and twitter where you can post any Corepoints (achievements) you get onto any social networking website it also allows you too check your friends achievements and content whilst joining them in their games and them into yours when and if you need help or just want to enjoy the company of your friends in the digital world.
You also get a free digipet when you create your first account as your score grows so does it, you can customise it as it grows aswell as train it to fight other digipets, there is online content you can buy for your pet but it also tells you yours and your friends updates in its own one of a kind voice.
the console allows for wireless gaming once charged all that is needed it the battery to be on full and to be allows to rest once very 12 hours so it does not have the risk of over heating if over used.
when percousing this console you also get virtual reailty glasses for half price aswell as large ear phones, 1080p HD
it can come with a bundle with a surround sound set up and a gamer core chair just the most hardcore gamers.
This console is truely the most powerfull console in the world we have had some people saying "this product makes alien computers look like AA battarys"
There is also a add on reature where you place your finger prints onto the scanner and it only allows you to log into your console
You also get a free digipet when you create your first account as your score grows so does it, you can customise it as it grows aswell as train it to fight other digipets, there is online content you can buy for your pet but it also tells you yours and your friends updates in its own one of a kind voice.
the console allows for wireless gaming once charged all that is needed it the battery to be on full and to be allows to rest once very 12 hours so it does not have the risk of over heating if over used.
when percousing this console you also get virtual reailty glasses for half price aswell as large ear phones, 1080p HD
it can come with a bundle with a surround sound set up and a gamer core chair just the most hardcore gamers.
This console is truely the most powerfull console in the world we have had some people saying "this product makes alien computers look like AA battarys"
There is also a add on reature where you place your finger prints onto the scanner and it only allows you to log into your console
Advertising Strategy
As we were playing around with ideas for the name for our console, Alex came up with Gamer Core which we really liked. This was because we were playing around with the concept of "core". By going up big competitors such as PlayStation and Xbox, we need to come up with a new concept as well as a new marketing strategy.
So the "core" idea was that we try to make a central media and entertainment centre. For all ages, we are considering both the casual gamer as well as the solid hardcore gamer. Having this in mind this is what we really want to put across when advertising.
Our main advertising campaign would be a television advert. This would be a cool after effects style animation and we would try to get the point across of the "Core" concept to the audience. This is so that they can understand what kind of console and product we have.
Another way we would launch the product would be to add deals for a limited time. For example, but launching exclusive new games that would only ever be released on our console. An example would be Halo on the Xbox. We would also sell bundles for a limited time offer. The main idea would be to push sales as much as possible, so that we get as many people playing the Game Core as possible.
Another way that we could advertise it would be to relate it to an event. Use the event to boost it's popularity. So by somehow tying in the Olympics would be a primary campaign. By releasing a sports game we could use the Olympics to advertise it. This way we would boost the awareness of the console. Also being advertised along side Coca Cola and other big names will boost our popularity.
Another way of advertising our console would be in shops like Game and Game station. In their windows on posters and on banners. Also by offering exclusive deals to shops for example, offering game our exclusive bundle deals in exchange for more advertising space would be one way of getting more advertising space.
Another way of advertising our console would be in shops like Game and Game station. In their windows on posters and on banners. Also by offering exclusive deals to shops for example, offering game our exclusive bundle deals in exchange for more advertising space would be one way of getting more advertising space.
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