Advertising Strategy

As we were playing around with ideas for the name for our console, Alex came up with Gamer Core which we really liked. This was because we were playing around with the concept of "core". By going up big competitors such as PlayStation and Xbox, we need to come up with a new concept as well as a new marketing strategy.

So the "core" idea was that we try to make a central media and entertainment centre. For all ages, we are considering both the casual gamer as well as the solid hardcore gamer. Having this in mind this is what we really want to put across when advertising.

Our main advertising campaign would be a television advert. This would be a cool after effects style animation and we would try to get the point across of the "Core" concept to the audience. This is so that they can understand what kind of console and product we have.

Another way we would launch the product would be to add deals for a limited time. For example, but launching exclusive new games that would only ever be released on our console. An example would be Halo on the Xbox. We would also sell bundles for a limited time offer. The main idea would be to push sales as much as possible, so that we get as many people playing the Game Core as possible.

Another way that we could advertise it would be to relate it to an event. Use the event to boost it's popularity. So by somehow tying in the Olympics would be a primary campaign. By releasing a sports game we could use the Olympics to advertise it. This way we would boost the awareness of the console. Also being advertised along side Coca Cola and other big names will boost our popularity.

Another way of advertising our console would be in shops like Game and Game station. In their windows on posters and on banners. Also by offering exclusive deals to shops for example, offering game our exclusive bundle deals in exchange for more advertising space would be one way of getting more advertising space.